Race against time for charities

Posted by Ida Lucente on 19/06/17 14:47

Share:

Digital skills should take priority No-one can deny the importance of digital technology in the modern world, and charities are no exception. The experts believe that digital is a game changer, and that it is here to stay. Charities must therefore keep pace or perish; it is curtains for them if they don’t go digital. No charity can function today without the help that digital can bring - both in governance and operations. Without it,  fundraising will be an uphill struggle, and charities will lag behind their more technically adept peers. It is now or never, for the traditionalists to...

Smaller charities with no digital skills hit hardest by Brexit

Posted by Maria Vinzon on 05/06/17 17:34

Share:

The House of Lords committee on charities has warned that charities face a £200m funding gap following Brexit. UK charities receive around £200m from the EU every year (see the Stronger Charities for a Stronger Society report). Most of this amount is contributed by the European Structural and Investment Funds (ESIF), and the European Social Fund (ESF). The select committee has predicted that this will be a significant blow to the small charities hardest hit by the loss of crucial grants, but heavy cuts to medical research funding, and loss of international collaboration opportunities, have also been forecasted.   Rob...

Stronger digital charities for a stronger society

Posted by Maria Vinzon on 05/06/17 17:30

Share:

Chester Mojay-Sinclare, founder of Charity Checkout, gives evidence to the House of Lords Select Committee on Charities   The Select Committee on Charities was appointed by the House of Lords on 25th May 2016 to consider issues related to sustaining the charity sector and the challenges of charity governance.  The House of Lords has now published its final report, ‘Stronger charities for a stronger society’, and in it, Mojay-Sinclare’s key recommendations have been adopted. Chester Mojay-Sinclare, founder and CEO of Charity Checkout, was asked to give evidence to the select committee as a digital expert. He was called to answer...

How to get Online Donations on Charity and Not-for-Profit Websites

Posted by Maria Vinzon on 05/06/17 17:29

Share:

Many charities and not-for-profits will design their websites to accept donations, but unfortunately some of these websites will fail to follow through when a donor tries to do so. If potential donors are not rewarded with motivational feedback, they may lose interest. To maintain focus, the website should therefore be kept simple, with good information and an uncluttered donor process. Learn more   A few guidelines to help secure donations: Be clear about your objectives It is crucial that your website is engaging to potential donors, so that they will feel compelled to give there and then. Good content is...

5 Essential Tips for Promoting Your Charity on Social Media

Posted by Maria Vinzon on 05/06/17 17:26

Share:

Social media is one of the most effective forms of online marketing today due to the nonprofit sector's digital transformation. An active social media presence is an indispensable asset to any organisation or business looking to promote itself online, and charities are no exception. Or at least, they shouldn’t be. Being a long-term investment, patience is required, and you should be prepared to invest your time and energy. If you persevere, however, the results can be very rewarding. In this article we will take a look at 5 of the most essential tips for promoting your charity on your social...

Digital marketing offers promising future for charities

Posted by Maria Vinzon on 05/06/17 16:45

Share:

Digital marketing can help charities connect with a large number of people and raise funds for their causes. Common ways include having a well-maintained website, and using apps and other mobile-based services. Many prominent charities like the British Heart Foundation and the NSPCC are already reaping the benefits of these modern marketing tools. In this article we will take a brief look at different ways in which any charity can effectively use digital tools to their best advantage. Importance of digital marketing for charities Charities - small or large - can use some form of digital marketing to spread awareness...

Why your Charity Needs to Invest in a More Responsive Website

Posted by Maria Vinzon on 05/06/17 16:44

Share:

Your charity is run by people, for people, and with the help and support of people. It is therefore essential that you communicate the positive difference that you want to make to as many people as possible. Educating the masses and spreading awareness of your cause are paramount, and you can't afford to ignore the modern marketing tools that are now available. A common misconception held by many charities that they don’t need to advertise or market their organisations in the same way that profit-oriented businesses do. However, there is no reason why charities should not benefit from the digital...

Time for Charities to Jump on the Digital Transformation Bandwagon?

Posted by Maria Vinzon on 05/06/17 16:42

Share:

With the phenomenal spread of digital media across all sections and levels of society in recent years, it is high time that charities too cash in on this digital boom. By their very nature, charitable organisations tend to market themselves less forcefully. Focusing on public good rather than pure profit often results in shying away from more aggressive and innovative advertising methods. Time for a major change of mindset Although some are starting to embrace this new world, most charities are still struggling to make the vital shift. Many charity leaders are still hesitant about making this move, and lack...

How can social media help your charity gain new donors?

Posted by Maria Vinzon on 05/06/17 16:39

Share:

Everyone is aware of the influence that technology is having on the world of commerce. Why should charities and not-for-profits lag behind or stay on the sidelines? Charities can use digital methods to gain valuable revenue to both cover core costs and realise plans for expansion and growth. It’s time to speed up on the digital highway. It’s time to use technology and social media to woo your donors. Become a social media charity. Find out how you can build better donor relationships through social media... Showcase your work online Keep it simple. Show your donor the difference your charity...

3 reasons why your charity’s website needs to be mobile friendly

Posted by Maria Vinzon on 05/06/17 16:36

Share:

Is your charity's website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google. Here are three reasons why your charity's website should be mobile friendly. 1. Mobile is... how your supporters engage with your charity online The percentage of website traffic from mobile devices has grown significantly in recent years. It's therefore safe to assume that your supporters are visiting your website from smartphones or...