Posts by Digital Charity:

Digital tools

Charities Need to Get Equipped with Digital Tools

Posted by Ida Lucente on 25/09/17 7:29

In the last few years, technology has revolutionised almost every aspect of life. We are now living in the digital age, in which everything can be controlled with a few clicks of a mouse and a few swipes on a screen. It is therefore high time for charities to make an effort to keep up with the pace of technological advancement. Recent research found that almost 68% of charities believe that digital transformation will reinvent the voluntary sector within the next few years. The same thing is going to happen in both private and public sectors. Analysis reveals that the...

donation plans

It Is High Time To Set Your Social Media Donation Plans Into Motion

Posted by Ida Lucente on 30/08/17 13:45

  Vinay Nair, well-known as Lightful’s CEO, recently discussed a few key aspects of the growth of social media for charities in the near future. He has argued that digital technology and social media are not size-restrictive, and therefore that everyone needs to adapt and keep pace if they are to succeed.       Experts believe that social media is one of the most effective fundraising tools because it has the power to engage supporters throughout the world. A small amount of strategic planning and campaign execution on social media can easily produce excellent returns.   Many organisations are...

Change

A manifesto for Charity Digital Change in 2017

Posted by Ida Lucente on 17/07/17 9:49

Digital leaders are better armed to evaluate how much headway the charities have made with the digital help. Last year 300 digital leads were asked to rate their establishments. The basic idea was to know how the charities are getting equipped digitally for better functioning. Also, to understand how well different teams are digitally functioning to achieve and what teams are not so keen on functioning with the digital help.   A report on a research published in Business Transformation and the Role of Heads of Digital affirms that only few charities are progressing well that have digital support. Here...

Online Fundraising

Top Tips for Online Fundraising

Posted by Ida Lucente on 10/07/17 11:29

Everyone knows that charitable giving is one of the best ways to contribute to society, and this is likely the main reason for more donations to charity these days - from foundations, companies and individuals. One amazing thing about this is that digital ways of giving are among the most popular; increasingly so.     If you are also thinking about running an online fundraising platform, here are a few top tips to help you achieve great results:   Put Online Donation Options on your Website The best way to maximise online fundraising income is to add a donation page...

charities

Race against time for charities

Posted by Ida Lucente on 19/06/17 14:47

Digital skills should take priority No-one can deny the importance of digital technology in the modern world, and charities are no exception. The experts believe that digital is a game changer, and that it is here to stay. Charities must therefore keep pace or perish; it is curtains for them if they don’t go digital. No charity can function today without the help that digital can bring - both in governance and operations. Without it,  fundraising will be an uphill struggle, and charities will lag behind their more technically adept peers. It is now or never, for the traditionalists to...

digital skills

Charities lacking digital skills likely to lose a third of their staff

Posted by Ida Lucente on 31/05/17 7:31

Surveys have concluded that 50% of UK charities lag behind in training and funding, and risk losing out on fundraising income. The UK Government has emphasised the importance of technology and digitalisation to charities. They are bent on imparting technical training to millions of people, but actually very little has been done to improve the digital skills of charities. In a recent survey, 500 charity professionals responded on the use of technology by charities, and the real life challenges they face. The report is concerning, as it clearly indicates that charities lack skills, and are thus on the verge of losing...

digital jobs

What digital jobs can you get at a Charity?

Posted by Ida Lucente on 18/04/17 17:32

Digital transformation is the talk of the town in the third sector right now. Recently in his blog, Matt Collins of Platypus Digital suggested that 58% of charities are lacking in basic digital skills. Contrast this with the fact that organisations that do employ digital have achieved 26% more profit growth than in all other sectors. Charities have an excellent example to follow, in the form of online businesses: eCommerce has become a multi-billion industry in the last decade. With digital transformation, charities can increase the current value of their fundraising 22 times. A good case study is JustGiving, who...

Brexit

Smaller charities with no digital skills hit hardest by Brexit

Posted by Ida Lucente on 01/03/17 17:34

The House of Lords committee on charities has warned that charities face a £200m funding gap following Brexit. UK charities receive around £200m from the EU every year (see the Stronger Charities for a Stronger Society report). Most of this amount is contributed by the European Structural and Investment Funds (ESIF), and the European Social Fund (ESF). The select committee has predicted that this will be a significant blow to the small charities hardest hit by the loss of crucial grants, but heavy cuts to medical research funding, and loss of international collaboration opportunities, have also been forecasted.   Rob...

Digital marketing

Digital marketing offers promising future for charities

Posted by Ida Lucente on 26/01/17 16:45

Digital marketing can help charities connect with a large number of people and raise funds for their causes. Common ways include having a well-maintained website, and using apps and other mobile-based services. Many prominent charities like the British Heart Foundation and the NSPCC are already reaping the benefits of these modern marketing tools. In this article we will take a brief look at different ways in which any charity can effectively use digital tools to their best advantage. Importance of digital marketing for charities Charities - small or large - can use some form of digital marketing to spread awareness...

Responsive Website

Why your Charity Needs to Invest in a More Responsive Website

Posted by Ida Lucente on 16/01/17 16:44

Your charity is run by people, for people, and with the help and support of people. It is therefore essential that you communicate the positive difference that you want to make to as many people as possible. Educating the masses and spreading awareness of your cause are paramount, and you can't afford to ignore the modern marketing tools that are now available. A common misconception held by many charities that they don’t need to advertise or market their organisations in the same way that profit-oriented businesses do. However, there is no reason why charities should not benefit from the digital...