Posts by Digital Charity:

fundraising ideas

Effective Fundraising Ideas to Try in 2018

Posted by Jamie Newton on 16/04/18 17:02

For those involved in raising awareness and donations for a charity or responsible for corporate giving within their company, here are some proven, effective fundraising ideas to try in 2018.   The British public donated £9.7 billion to charities in 2016. Personal and family philanthropy grew by almost 20 percent last year, and UK universities received more than £1 billion from charities in 2017. What’s behind this uptick in giving? It seems that Brexit may have changed people’s philanthropic habits. They are more disposed to contribute towards national causes, such as education, culture, arts, research and healthcare. After Britain voted...

Digital

Why 2018 is the Year for Charities to Go Digital

Posted by Ida Lucente on 28/02/18 9:32

Digital technology is at its peak more than ever before, and with all the different tools and channels available these days, it has become imperative for charities to start going digital in order for them to build their organisations and services. But why is there such an urgency to make the change? What are the reasons behind the need to go digital?     The Rise of AI The increasing popularity and use of digital are starting to disrupt existing practices. AI (artificial intelligence), for instance, is beginning to change the nature of most jobs, and soon more machines will...

Charity-Trends

Six Top Charity Trends for 2018

Posted by Ida Lucente on 22/01/18 8:00

Happy New Year! 2017 is over now and we have stepped into another wonderful year. Challenges and opportunities are expected to grow hugely this year for charities all over the world. If you are running a charity and engaging with digital, now is the best time to look at the latest charity trends, so you can maximise your organisation’s impact within the sector.   Here are the top six charity trends for 2018:     AI is going to play an essential role: The latest generation of gadgets has made AI available to everyone. The best example of this technology...

digital-transformation

Things That Charities Need to Know About Digital Transformation

Posted by Ida Lucente on 08/01/18 10:44

2017 may now be gone, but it has opened a new chapter in business strategy for charities around the world. Digital transformation is hot topic, and charities have so many new targets in front of them. This new idea will have some charities focusing on cost-saving, while others will get more serious about their technical development. In real terms, it is all about working towards changing the expectations of volunteers, staff, stakeholders, funders, donors, trustees, beneficiaries and users about the digital world. Here are few essential questions that are deeply connected to the concept of Digital Transformation: What will be...

Google Ad Grants Compliance Checklist

New Google Ad Grants Terms & Conditions – Compliance Checklist

Posted by Adam George on 29/12/17 14:49

In mid-December 2017, Google announced new terms and conditions for Ad Grants that will have a dramatic effect on most charities that currently benefit from the scheme. As these new Ts and Cs are active from the 1st January 2018, at Charity Checkout we’re currently making changes to ensure compliance for those clients we assist with Ad Grants, while digesting what this means for ongoing campaign management in 2018. Here we’ve put together summary of the changes, as well as a compliance checklist for Google Ad Grants users.   Ad Grants Overview To rewind a little, Google Ad Grants is...

NGO

Choosing the Best Domain Name for Your Charity or NGO

Posted by Ida Lucente on 22/12/17 7:20

This is the age of digital media, and every organisation these days needs to create a powerful online presence to attract their audience. This applies to charities and NGO every bit as much as commercial companies. Whether you are running an NGO, a charity or a social enterprise, it is critical that you invest time and effort into developing your website and your marketing campaigns. Your website is like your virtual storefront, the place where the public will engage with you. Email campaigns play an vital role in the online success of any business, company or organisation. You may well...

Chester Mojay-Sinclare

Why I told the Lords that small charities need help with basic digital skills

Posted by Chester Mojay-Sinclare on 18/12/17 11:43

Earlier this year, the House of Lords published their ‘Stronger charities for a stronger society’ report, in which they adopted my recommendation that small charities should have a simple website or social media page and should be actively seeking digital skills for their board. This advice was recently challenged by the Chief Executive of the Small Charities Coalition, who said: "What they are advising small charities to do is to get a website and get on social media, but that’s what we should have been advising small charities to do 10 years ago. "For me, digital is about embracing solutions...

charity website

Low-Cost Improvements For a Charity Website

Posted by Ida Lucente on 11/12/17 6:36

One of the biggest assets to effective online fundraising is an up-to-date website   There is no doubt that charities have limited resources, and failure to deploy them effectively will make it very difficult to raise enough funds. Websites have a pivotal role for charities and their fundraising processes, but if they are not user-friendly and interactive, you may miss out on many donations. It is a common misconception that it’s necessary to spend a lot to improve the appearance and functionality of a website but actually, you can achieve incredible results with a few simple fixes.   Improvement checklist...

Charities Raise Money

How Apps and Tech are Transforming the Way Charities Raise Money

Posted by Ida Lucente on 20/11/17 7:20

The digital platform has great potential to boost  fundraising campaign results for small charities. Innovative apps also have the potential to make things a lot easier, even for people that don’t have digital skills. In the grand scheme, digital technology is a resource still largely untapped by charities. Even the big charities are still working to incorporate the advances into their operations.     Blackbaud’s 2016 Charitable Giving Report tells us that almost 7.2% donations made in the UK are processed online. Stats also reveal that around 17% of this 7.2 % are on mobiles, and 2014 saw an increase...

Digital tools

Charities Need to Get Equipped with Digital Tools

Posted by Ida Lucente on 25/09/17 7:29

In the last few years, technology has revolutionised almost every aspect of life. We are now living in the digital age, in which everything can be controlled with a few clicks of a mouse and a few swipes on a screen. It is therefore high time for charities to make an effort to keep up with the pace of technological advancement. Recent research found that almost 68% of charities believe that digital transformation will reinvent the voluntary sector within the next few years. The same thing is going to happen in both private and public sectors. Analysis reveals that the...