Posts by Online Fundraising:

Online Fundraising

Top Tips for Online Fundraising

Posted by Ida Lucente on 10/07/17 11:29

Everyone knows that charitable giving is one of the best ways to contribute to society, and this is likely the main reason for more donations to charity these days - from foundations, companies and individuals. One amazing thing about this is that digital ways of giving are among the most popular; increasingly so.     If you are also thinking about running an online fundraising platform, here are a few top tips to help you achieve great results:   Put Online Donation Options on your Website The best way to maximise online fundraising income is to add a donation page...

Digital Transformation

Time for Charities to Jump on the Digital Transformation Bandwagon?

Posted by Ida Lucente on 07/12/16 16:42

With the phenomenal spread of digital media across all sections and levels of society in recent years, it is high time that charities too cash in on this digital boom. By their very nature, charitable organisations tend to market themselves less forcefully. Focusing on public good rather than pure profit often results in shying away from more aggressive and innovative advertising methods. Time for a major change of mindset Although some are starting to embrace this new world, most charities are still struggling to make the vital shift. Many charity leaders are still hesitant about making this move, and lack...

donors

How can social media help your charity gain new donors?

Posted by Ida Lucente on 07/12/16 16:39

Everyone is aware of the influence that technology is having on the world of commerce. Why should charities and not-for-profits lag behind or stay on the sidelines? Charities can use digital methods to gain valuable revenue to both cover core costs and realise plans for expansion and growth. It’s time to speed up on the digital highway. It’s time to use technology and social media to woo your donors. Become a social media charity. Find out how you can build better donor relationships through social media... Showcase your work online Keep it simple. Show your donor the difference your charity...

mobile friendly

3 reasons why your charity’s website needs to be mobile friendly

Posted by Ida Lucente on 02/11/16 15:45

Is your charity's website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google. Here are three reasons why your charity's website should be mobile friendly. 1. Mobile is... how your supporters engage with your charity online The percentage of website traffic from mobile devices has grown significantly in recent years. It's therefore safe to assume that your supporters are visiting your website from smartphones or...

3 ways to keep up with your supporters online

Posted by Maria Vinzon on 04/10/16 16:32

Once your charity is well established online and putting up content regularly, you need to make sure that you're appealing to your audience effectively. Here are three ways to make sure that you're hooking people in and keeping them engaged. 1. Tracking Where do your visitors find your website? How long do they stay? What's the ratio of donation page hits to payments received? Tools such as Google Analytics can help you to answer these questions. Make sure that your website is easy to read, and states your aims and purpose clearly. This will help minimise 'bounces'. 2. Calls to action...

Can online fundraising ever be 100% free?

Posted by Maria Vinzon on 26/04/16 15:46

There's no such thing as a free lunch, right?... Right. There are several online fundraising platforms available that claim to be free of charge, but this is usually not quite the case. There are other costs not immediately apparent, that you may not have considered. These are some of the hidden costs associated with 'free' online fundraising platforms... 1. Transaction fees Payment processing fees are an intrinsic part of taking donations online, and are levied by the card providers that process your donations. For this reason, all providers will charge to cover this cost, and many will add on a commission on top...

The benefits of accepting donations online

Posted by Maria Vinzon on 04/01/16 15:42

Accepting donations online has become incredibly popular in recent years, and a hugely effective method of raising funds. Consequently, many more charities are looking to find ways to increase their online donations. Here are a few reasons why you should start accepting donations online: 1. Quick, easy and hassle free Being able to accept donations online means that you can take payment in any currency at any time, and from anywhere. Having an online payment processing platform to manage these donations helps you to reduce administration costs and increase efficiency. 2. Enticing donors Enabling your donors to give online means that...

donation websites

Types of charity donation websites compared

Posted by Maria Vinzon on 08/12/15 15:19

The are a number of different types of charity donation websites available, with many factors to consider, including: cost, security, features and functionality the online fundraising landscape can be overwhelming. This is a brief guide to the main types of platforms to look out for, which could help your charity grow... The different types of charity donation websites There are various types of charity donation websites available, and it is important to understand which is most appropriate for the purpose you have in mind before worrying too much about which is the cheapest, most secure or most effective overall. Charity donation websites...

Top 4 alternatives to charity donation websites

Posted by Maria Vinzon on 08/09/15 18:23

There are many charity donation websites out there, but not all of them will be right for your charity, and more importantly there are many alternative approaches to fundraising online. Firstly, you will need a way of accepting online payments, but once you have this, there are many ways to accept donations online for free without a charity donation website such as JustGiving. These are our top 4 tips on how to collect donations online, without using a third party charity donation website: 1. Make the most out of your own website The obvious place to start is your own website, but you'd...