Posts by Online Fundraising:

fundraising ideas

Effective Fundraising Ideas to Try in 2018

Posted by Jamie Newton on 16/04/18 17:02

For those involved in raising awareness and donations for a charity or responsible for corporate giving within their company, here are some proven, effective fundraising ideas to try in 2018.   The British public donated £9.7 billion to charities in 2016. Personal and family philanthropy grew by almost 20 percent last year, and UK universities received more than £1 billion from charities in 2017. What’s behind this uptick in giving? It seems that Brexit may have changed people’s philanthropic habits. They are more disposed to contribute towards national causes, such as education, culture, arts, research and healthcare. After Britain voted...

Digital

Why 2018 is the Year for Charities to Go Digital

Posted by Ida Lucente on 28/02/18 9:32

Digital technology is at its peak more than ever before, and with all the different tools and channels available these days, it has become imperative for charities to start going digital in order for them to build their organisations and services. But why is there such an urgency to make the change? What are the reasons behind the need to go digital?     The Rise of AI The increasing popularity and use of digital are starting to disrupt existing practices. AI (artificial intelligence), for instance, is beginning to change the nature of most jobs, and soon more machines will...

Charity-Trends

Six Top Charity Trends for 2018

Posted by Ida Lucente on 22/01/18 8:00

Happy New Year! 2017 is over now and we have stepped into another wonderful year. Challenges and opportunities are expected to grow hugely this year for charities all over the world. If you are running a charity and engaging with digital, now is the best time to look at the latest charity trends, so you can maximise your organisation’s impact within the sector.   Here are the top six charity trends for 2018:     AI is going to play an essential role: The latest generation of gadgets has made AI available to everyone. The best example of this technology...

digital-transformation

Things That Charities Need to Know About Digital Transformation

Posted by Ida Lucente on 08/01/18 10:44

2017 may now be gone, but it has opened a new chapter in business strategy for charities around the world. Digital transformation is hot topic, and charities have so many new targets in front of them. This new idea will have some charities focusing on cost-saving, while others will get more serious about their technical development. In real terms, it is all about working towards changing the expectations of volunteers, staff, stakeholders, funders, donors, trustees, beneficiaries and users about the digital world. Here are few essential questions that are deeply connected to the concept of Digital Transformation: What will be...

charity website

Low-Cost Improvements For a Charity Website

Posted by Ida Lucente on 11/12/17 6:36

One of the biggest assets to effective online fundraising is an up-to-date website   There is no doubt that charities have limited resources, and failure to deploy them effectively will make it very difficult to raise enough funds. Websites have a pivotal role for charities and their fundraising processes, but if they are not user-friendly and interactive, you may miss out on many donations. It is a common misconception that it’s necessary to spend a lot to improve the appearance and functionality of a website but actually, you can achieve incredible results with a few simple fixes.   Improvement checklist...

Charities Raise Money

How Apps and Tech are Transforming the Way Charities Raise Money

Posted by Ida Lucente on 20/11/17 7:20

The digital platform has great potential to boost  fundraising campaign results for small charities. Innovative apps also have the potential to make things a lot easier, even for people that don’t have digital skills. In the grand scheme, digital technology is a resource still largely untapped by charities. Even the big charities are still working to incorporate the advances into their operations.     Blackbaud’s 2016 Charitable Giving Report tells us that almost 7.2% donations made in the UK are processed online. Stats also reveal that around 17% of this 7.2 % are on mobiles, and 2014 saw an increase...

Online Fundraising

Top Tips for Online Fundraising

Posted by Ida Lucente on 10/07/17 11:29

Everyone knows that charitable giving is one of the best ways to contribute to society, and this is likely the main reason for more donations to charity these days - from foundations, companies and individuals. One amazing thing about this is that digital ways of giving are among the most popular; increasingly so.     If you are also thinking about running an online fundraising platform, here are a few top tips to help you achieve great results:   Put Online Donation Options on your Website The best way to maximise online fundraising income is to add a donation page...

Digital Transformation

Time for Charities to Jump on the Digital Transformation Bandwagon?

Posted by Ida Lucente on 07/12/16 16:42

With the phenomenal spread of digital media across all sections and levels of society in recent years, it is high time that charities too cash in on this digital boom. By their very nature, charitable organisations tend to market themselves less forcefully. Focusing on public good rather than pure profit often results in shying away from more aggressive and innovative advertising methods. Time for a major change of mindset Although some are starting to embrace this new world, most charities are still struggling to make the vital shift. Many charity leaders are still hesitant about making this move, and lack...

donors

How can social media help your charity gain new donors?

Posted by Ida Lucente on 07/12/16 16:39

Everyone is aware of the influence that technology is having on the world of commerce. Why should charities and not-for-profits lag behind or stay on the sidelines? Charities can use digital methods to gain valuable revenue to both cover core costs and realise plans for expansion and growth. It’s time to speed up on the digital highway. It’s time to use technology and social media to woo your donors. Become a social media charity. Find out how you can build better donor relationships through social media... Showcase your work online Keep it simple. Show your donor the difference your charity...

mobile friendly

3 reasons why your charity’s website needs to be mobile friendly

Posted by Ida Lucente on 02/11/16 15:45

Is your charity's website responsive? If not, it should be. Mobile optimisation has gone from being a neat added extra to being a crucial component. If your website doesn’t render well on smartphones and tablets, it will lose traffic and frustrate potential supporters. It will also be penalised by Google. Here are three reasons why your charity's website should be mobile friendly. 1. Mobile is... how your supporters engage with your charity online The percentage of website traffic from mobile devices has grown significantly in recent years. It's therefore safe to assume that your supporters are visiting your website from smartphones or...