In the last few years, technology has revolutionised almost every aspect of life. We are now living in the digital age, in which everything can be controlled with a few clicks of a mouse and a few swipes on a screen. It is therefore high time for charities to make an effort to keep up with the pace of technological advancement.

Digital tools

Recent research found that almost 68% of charities believe that digital transformation will reinvent the voluntary sector within the next few years. The same thing is going to happen in both private and public sectors. Analysis reveals that the biggest funding struggles for charities come as a result of their inability to deploy the latest technologies. There is no doubt that charities and trustees need to increase their knowledge and tools to keep pace with the rest of the world. Most of these charity leaders are unable to follow strategies that will help them to clearly discern a vision of digital revolution in fundraising. The fact is that every member of a charity, from volunteer to trustee, must gain digital skills now.

However, there are signs of progress. Stats reveal that almost 51% of charities are progressing in their digital skills, and are mastering the basics. Even many of the big charities are outsourcing their digital. But we haven’t seen the revolution yet, and we probably need to think about new solutions. As most people around the globe are connected to the digital world these days, it can help charities to connect with potential donors over long distances. Incorporating digital expertise into fundraising campaigns will help you to capture the right audience and improve chances of partnerships with the right people.

Experts say that it is high time for digital collaborations, and large organisations must have one target – to connect as quickly as possible with people that are willing to help, and those who need it most urgently.The fact is that it is not possible to achieve this without making contact with multiple agencies, and only digital tools can provide the requisite level of worldwide coverage. The big question for the third sector is how the ongoing transformation will be progressed, and how experts and leaders will respond. This will decide the future of charities.

The fundraising sector may be currently facing the challenges of lack of skills and tools, but if trustees and volunteers are willing to make the effort, then they will be easily able to follow the changes and advancements. The digital world can help charities to have more sustainable funding sources. It also enables large scale campaigns with the widest reach and largest audience. Indeed, it is a cost effective way to stay connected with the remotest corners of the globe from the comfort of your office. For this very reason, a well optimised website will help your charity increase the amount of donations it receives online.